The challenge is the fact that the original logo lacks the staying power. It looks quite out of date and
shapes and typeface have both aged poorly. This is a company that is a leader in luxury trips for wealthy people who trust their brand already. So the challenge is the fact that a brand as luxurious as the Singapore Airlines yet maintain enough of the brand’s recognizability you don’t want to remove all of the features
and gestures of the logo.
shapes and typeface have both aged poorly. This is a company that is a leader in luxury trips for wealthy people who trust their brand already. So the challenge is the fact that a brand as luxurious as the Singapore Airlines yet maintain enough of the brand’s recognizability you don’t want to remove all of the features
and gestures of the logo.
The Goal is to elevate the logo and the typeface so that it can last as long as it can with sleeker curves that bring it more in to the realm of luxury.
